Fashion coordinators are responsible for a wide variety of tasks that include fashion coordination, management, and promotional activities. Also referred to as fashion directors, they are in charge of supervising the entire fashion design department. They work to create a unified look and feel that is in line with the latest fashion trends. They work to maintain a unified and organized fashion atmosphere to assure that the marketing and promotion of a particular fashion line will be a success. Fashion coordinators produce fashion shows and plan other ways to promote clothing companies and designers.
They often work in a liaison role between their primary place of employment and the design and fashion industry, and may also educate retail salespeople on these trends and how customers can get the best use out of it.